RealD Awards AVATAR 3D Motion Holograms to Jim Cameron & Jon Landau for Innovation in 3D @ ShoWest

During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. Following the ceremony, attendees flowed to the front of the room to shake hands, interact with the AVATAR holograms, and capture photos and videos of the experience (keep an eye out on YouTube!).

Several thousand people were in attendance, including studio executives from 20th Century Fox, Disney/Pixar, Warner Bros, Paramount/Dreamworks, Universal, Sony, as well as independent production houses Summit, Laika, and Legendary. Other ShoWest award winners present included actors Sam Worthington (Avatar / Clash of the Titans / Terminator Salvation), Kathryn Heigel (Knocked Up / 27 Dresses / The Ugly Truth), Amanda Seyfried (MammaMia / Dear John / Letters to Juliet) and Sarah Jessica Parker, Kristin Davis, and Cynthia Nixon of Sex and The City, as well as directors Jay Roach (Meet the Parents / Austin Powers / Borat) and Todd Phillips (The Hangover / Old School / Due Date), and producer Jerry Bruckheimer (Pirates of the Caribbean / Top Gun / The Rock). The event also hosted worldwide theatre exhibitors AMC Theatres, Regal, Cinemark, and Rave Motion Pictures among many others, as well as technology and service companies like Deluxe Digital, RealD, Dolby, IMAX, and Technicolor that cater to the movie exhibition industry, and especially to the emergence of the digital 3D movie-going experience.

3D Hologram – Gérard D. Laflaque

Coinciding with the launch of Radio Canada’s Spring television season, Vox Populi, the producer of the successful Quebec satirical cartoon Et Dieu Créa…Laflaque, commissioned RabbitHoles Media to produce a 3D motion hologram of the show’s main character, Gérard D. Laflaque. The Rabbitholes® hologram depicts the affable character winking to his audience and giving a thumbs-up to passers-by. It has been permanently installed in the Montreal lobby of the CBC’s Radio Canada head office, where it is used to welcome employees and guests. According to the cartoon’s creator, Serge Chapleau, and the team producing the show, this holographic print is a logical extension of the 3D creative process, providing Vox Populi a new avenue to introduce its characters to the public. More projects to depict additional characters from the hit series are under discussion.

RealD builds 3D branding with RabbitHoles interactive displays @ ShoWest

RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV.

The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer.

ShoWest, the world’s largest exhibitor conference, is being held at the Paris & Bally Hotels from March 15 — 18. The RealD 3D displays are lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.

Montréal’s Science Centre exhibited 12 RabbitHoles® 3D holograms where 16,000 visitors came for a unique interactive experience!

From February 27 to March 7, 2010 the Montréal Science Center hosted over 16,000 visitors at its annual technology fair, entitled TECHNOFOLLIES 2010. Along with renowned companies like Electronic Arts, UbiSoft, Samsung and others, Rabbit Holes Media Inc. displayed its interactive digital holographic indoor advertising medium. Assisting with the display, RabbitHoles’ creative consultants were on hand to provide information and guidance to parties interested in better understanding how to create compelling 3D images for this exciting new medium. As part of the exhibit, the Montréal Science Center had commissioned its own RabbitHole® image of its iconic red dumbbells that adorn its front steps. RabbitHoles Media Inc. was proud to help sponsor such a connected event that enabled such a diverse audience to dive in and surf the world of digital entertainment.

OgilvyOne & Mather/OgilvyOne Division Commissions RabbitHoles® as Displays in New NY Digital Lab

Renowned international advertising, marketing, and public relations agency, Ogilvy & Mather, commissioned five RabbitHoles® 3D Motion Holograms to be the Digital Lab signage in their brand new Headquarters offices in New York, NY.

The 3D animated prints were designed to represent five key offices of the nearly 500 Ogilvy & Mather operates worldwide, featuring Beijing, London, New York, Sao Paulo, and Singapore.

Four of the five holographic prints depict a 3-dimensional Ogilvy Digital Lab logo animating into view, and a 3D city name floating inches off the surface in front of a montage of 2D city images that transition as viewers walk by from either direction. The fifth RabbitHole® is slightly larger and features a larger 3D logo animation occurring simultaneously with a time-lapse sequence of New York City’s Times Square, which highlights the Digital Lab’s Headquarters city.