WIRED.com :: New 3-D Technique Makes Posters Pop :: by Sonia Zjawinski for Wired.com

Excerpt :: In the movie Back to the Future II, a gigantic shark from a mock Jaws sequel springs out of a theater marquee and engulfs Michael J. Fox. Now, a Canadian company has developed a way to print lifelike holographic posters that could make that kind of eye-catching advertising possible.

Read the article at Wired.com