What is a RabbitHole?

A RabbitHole is a 3D Motion Hologram printed into a 2-dimensional film surface, which displays full-color 3D and action visible without special eyewear. More technically, a RabbitHole is a next-generation digital hologram that contains up to 1280 digital frames of CGI or video imagery. Three characteristics make this new communication tool unique and particularly memorable:

• 3D/Z-plane :: RabbitHoles are completely flat (0.7mm thick), yet the 3D imagery appears further in front of, and deeper beyond the surface than people imagine is possible.
• Motion :: Using CGI (computer generated imagery) or live-action digital video, RabbitHoles can hold motion sequences up to ten seconds long to tell a short story, or bring a character to life.
• Interactivity :: Viewers’ movement in front of a RabbitHole triggers the immersive and animated content, provided by the image sequence embedded in the surface…up to 1280 frames!

These digital motion holograms are unlike any hologram you’ve ever seen. Classically, holograms have been single-colored or rainbow-like, and limited in their ability to realistically recreate 3D scenes, especially at a large scale; however, RabbitHoles Media utilizes patented printing technology to create bright, full-color holograms. The combination of full-color and 3D imagery with viewer-triggered animation results in unforgettable and engaging viewer experiences.