People and Places are the Thing!

RabbitHoles 3D Motion Holograms are ideal for environments and applications where brand-builders, tastemakers, and image-makers want to draw heavy eye-capture, and generate distinct exposure...high-profile events and locations where serious budgets are spent seeking attention, communicating, and entertaining, such as trade shows/conventions, theaters, amusement parks (rides & lines), stadiums, shopping malls, product launches, flagship stores, parties, nightclubs, galleries and museums, and other such specialized & controlled environments.

Lights, Camera, Action!

RabbitHoles must be front-lit by a "point source" of white-light at a 45-degree angle from either above or below. Smaller-scale RabbitHoles can be lit with single 50W or 75W MR16 Halogen bulbs, from either track-lighting or off-the-shelf wall-mounted lighting units. Larger-scale prints require larger scale lighting, with either 575W or 750W ETC Halogen units, which are very common stage lights, especially in bigger spaces like large lobbies, trade show/convention centers, airports, shopping malls, etc. The larger the RabbitHole, the greater the lighting distance, and in many cases large-scale and tiled installations allow for the light to be at further and out-of-sight distances, which can enhance the magic of the image appearing on flat surfaces without any obvious illumination source.

Mount Up!

RabbitHoles must be mounted on a rigid surface, usually plexiglas, glass, or metal sheeting. The most common mounting material is reflective black plexiglas because it is lightweight and the black reflective substrate increases the contrast and brightness of RabbitHoles. RabbitHoles can also be mounted to other rigid and reflective surfaces using a black reflective adhesive depending on the surface and environment.