Conceptually

A RabbitHole works much like flip-book, with an embedded sequence of 1280 digital images acting in place of drawings on pages...using film instead of paper...and the viewers' thumbs being replaced by the viewers themselves. The digital images each provide a unique perspective of the scene or object that varies gradually from one image to the next.

Then, when viewers move back and forth in front of a RabbitHole, they literally move seamlessly through its 3D "pages"-advancing the images, shifting the perspective, and revealing the complete content by moving around freely at whatever pace they choose, with the power to play with, explore, and take part in experiencing the action.

Technically

Red, green, and blue pulsed-lasers are used to embed a diffraction grating within a small thickness of holographic film. Each digital image in the sequence is divided into a given number of holo-pixels using proprietary algorithms. The holo-pixels are then assigned to their necessary location amongst a given number of rows and columns. This grid of unique holo-pixels is submitted to the Company's patented printers, which utilize red, green, and blue pulse-lasers to embed the data into the specially formulated emulsion film. The resulting prints must be front-lit from either the top or the bottom at a 45-degree angle by a direct white-light source such as a Halogen fixture or sunlight. With the white-light shining properly on a RabbitHole, the diffraction gratings bounce the light in an extremely specific wavelength, and therefore color, which allows RabbitHoles to reflect full-color images.