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Artists Alex Alvarez, Fred Bastide, Pascal Blanche, Kris Costa, Jeremy Engleman, Meats Meier, Laurent Pierlot, Aaron Sims, Scott Spencer, and Taron have work with all major movie studios as well as Pixar, Dreamworks, LucasFilm, Stan Winston Studios, and Gentle Giant, on projects including Avatar, The Incredible Hulk, The Chronicles of Narnia: Prince Caspian, Iron Man, Pan's Labyrinth, and Monster vs. Aliens. They are also linked to videogame and entertainment software companies such as Ubisoft, Blur, Pixologic (Zbrush), Softimage, and Alias/Autodesk (Maya), and have received countless awards and accolades from industry magazines, journals, and web forums.

These behind-the-scenes stars are finally in the spotlight at the Gnomon Gallery, which is dedicated to showcasing the talent of entertainment industry artists. The artists are choosing RabbitHoles because they are pioneers of 3D and they are elated by the idea that they can now print their 3D artwork, in 3D!

Download the full Press Release (PDF) here.

An estimated 30,000 computer graphics and interactive technology professionals from six continents are expected to attend SIGGRAPH 2008, the world's premiere entertainment technology conference. Like SIGGRAPH, high-profile brand-builders, tastemakers, and image-makers are choosing RabbitHoles because they are exponentially more effective than traditional print at awing and entertaining audiences.

"RabbitHoles defy explanation, demand experience, and are quite simply the coolest way to experience 3D art. It's as if the artist pulls you into his animated, multi-dimensional universe and lets you see the art just the way he intended, with detail, nuance and animation. Couldn't be cooler." -- Jill Smolin, Entertainment & Computer Animation Festival Director for SIGGRAPH

Meats Meier's "Animation Mother" will also be available as a RabbitHoles limited edition through Gnomon Gallery, in Hollywood, and is visible on the gallery website at www.gnomongallery.com. Read more about the "RabbitHoles" Grand Opening show for Gnomon Gallery above.

http://features.cgsociety.org/siggraph2008/index.php#s4579

Original Article from Sign Media

Download the full article (PDF) here.

Download the full article (PDF) here.

Download the full article (PDF) here.

Meats Meier has raised the bar again on what it means to be a 3D artist with his newest and largest RabbitHole, "Loose Cannons" (limited edition of 3), which will be unveiled at the Harold Golen Gallery as part of the Subjective Reality show opening Thursday, December 7th. Visit http://haroldgolengallery.com for details about the gallery location and hours, or call 305.576.1880. Other RabbitHoles represented by Harold Golen Gallery include Ron English's "Cathy Cowgirl in 3D" and Meats Meier's "The All-Knowing" and "3Dija." Look for more Harold Golen & RabbitHoles collaborations in 2008 and years to come!

Ron English dove into a SCION Art Car project this year and took everyone down the RabbitHole with him by replacing his full-size tC coupe driver and passenger windows with custom RabbitHole 3D Motion Art prints featuring his iconic "Rabbbit" character in two different underground environments. The SCION Art Car tour made a pit-stop at the SEMA Auto Show in Las Vegas already where the car was selected as a "Top Extreme Car," and will be on display in front of the Raleigh Hotel in Miami Beach on Thursday, December 7th from 7am-3am. The SCION Art Car project also yielded new limited edition RabbitHoles "SCION Underground #1" and "SCION Underground #2" (20 of each), smaller scale recreations of the window art.

Last week, 10 U.S. theaters rolled out full-color 3-D posters with motion and photorealistic detail to promote the movie How She Move. Made by Quebecois company RabbitHoles, the advertisements feature one of the film's characters tearing up the dance floor in an eight-second clip that can be "played" in 3-D by walking from left to right of the poster. Despite the images' slightly transparent quality, what you see is pretty close to the real thing.

"The sensation you first get when you look at this is your mouth automatically responding with, 'Oh my God,'" says Michael Page, visiting professor at the University of Toronto's Institute for Optical Sciences and a RabbitHoles board member.

Holographic imagery is becoming more common these days, from the fraud deterrents on credit cards to National Geographic's 3-D magazine covers. However, these images have been limited with respect to color, resolution, viewing angle and size. RabbitHoles' new technology takes the crisp, detailed 2-D images we're used to seeing on computer and TV screens and translates them into full-color, 3-D images.

"Up until now, 3-D advertising hasn't always been done very well," says M2 Research analyst Wanda Meloni. "The technology has just been evolving and we're just starting to touch the surface of 3-D being incorporated into our everyday lives."

Rather than simple static images, RabbitHoles' can take six- to eight-second movie clips from 2-D and 3-D films and print them into a poster that "moves" as the viewer walks past. RabbitHoles poster art unveiled at Comic-Con in July features pop surrealist painter Ron English’s iconic character Cathy Cowgirl as she flirtatiously cocks her head, lifts her pistol, and fires a shot -- all while her udders slightly shudder.

To produce the imagery, RabbitHoles creates a 3-D computer model of the object that will be turned into a hologram. A virtual camera takes snapshots at different angles, and a software algorithm developed by RabbitHoles calculates how light would bounce off each angle in the scene. The result is up to 1,280 different snapshots, or frames, that not only hold color, distance and angle info, but light patterns as well.

To record the actual hologram onto a sheet of film, the data is sent to a printer that divides each frame into pixels -- a poster-size print can hold up to 700,000. The company then exposes each pixel with red, green and blue pulsed lasers.

If the hologram is destined to become framed artwork, it's mounted on Plexiglas, but it can be mounted on virtually anything. At the Los Angeles Auto Show last month, Scion's promotional vehicle had windows exploding with artwork by English.

The development of the RGB pulsed laser was key to RabbitHoles' process. Previous systems used either a continuous-wave laser or a single-color pulsed laser. The former employs a low-intensity light that requires a long exposure time lasting from less than a second to a few minutes. Any vibration during filming can lead the laser and the film to slightly shift, diminishing the hologram's resolution.

In contrast, pulsed lasers flash for just 1/10,000,000 of a second, so getting a clear image is much easier. But up until now, pulsed lasers were monochromatic. RabbitHoles' newly engineered RGB pulsed laser offers the best of both worlds -- crisp images in full color.

In the future, doctors may even use RabbitHoles' technology to visualize the human body.

"Much of our work in the area of scientific and medical imaging is now in 3-D," says Page. "Once we're able to accurately parse a variety of forms of medical data into this process, we will be able to provide researchers and surgeons with more detailed visualization of the data. This could save lives."

Original Article on Wired.com