Pacific Communications of Costa Mesa, CA, one of the largest full-service health care marketing communications agencies in the United States, commissioned a 4' x 6' RabbitHoles® 3D Motion Hologram to market Allergan Inc.'s Zymaxid, an ocular anti-infective drug. The 3D billboard debuted at the American Optometry Association's conference in Orlando, Florida and was later displayed at Allergan's National Sales Meeting in Memphis, Tennessee. The 3D image, depicting a mountain climber having surpassed the zenith, will continue on tour at various locations to promote Zymaxid. Success of the Zymaxid RabbitHole® has led Pacific to engage RabitHoles Media in a follow-on project for Allergan's Combigan, which will debut at the AAO Convention in Chicago, October 16-19.
During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. 
Coinciding with the launch of Radio Canada’s Spring television season, Vox Populi, the producer of the successful Quebec satirical cartoon Et Dieu Crea…Laflaque, commissioned RabbitHoles Media to produce a 3D motion hologram of the show’s main character, Gerard D. Laflaque. The RabbitHoles® hologram depicts the affable character winking to his audience and giving a thumbs-up to passers-by. It has been permanently installed in the Montreal lobby of the CBC’s Radio Canada head office, where it is used to welcome employees and guests. According to the cartoon’s creator, Serge Chapleau, and the team producing the show, this holographic print is a logical extension of the 3D creative process, providing Vox Populi a new avenue to introduce its characters to the public. More projects to depict additional characters from the hit series are under discussion.
RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles® Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV.
The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer.
The RealD 3D displays were lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.
From February 27 to March 7, 2010 the Montreal Science Center hosted over 16,000 visitors at its annual technology fair, entitled TECHNOFOLLIES 2010. Along with renowned companies like Electronic Arts, UbiSoft, Samsung and others, Rabbit Holes Media Inc. displayed its interactive digital holographic indoor advertising medium. Assisting with the display, RabbitHoles’ creative consultants were on hand to provide information and guidance to parties interested in better understanding how to create compelling 3D images for this exciting new medium. As part of the exhibit, the Montreal Science Center had commissioned its own RabbitHole® image of its iconic red dumbbells that adorn its front steps. RabbitHoles Media Inc. was proud to help sponsor such a connected event that enabled such a diverse audience to dive in and surf the world of digital entertainment.
November 8/9 2010
RabbitHoles Media has been invited by the organizers to participate in the Montréal International Game Summit, a high-level conference dedicated to the gaming industry. The conference attracts renowned experts in business, arts and visual effects, design, production and emerging technologies. The RabbitHoles 3-D motion displays will be set up in the Exhibition Zone alongside such well-known brands as Sony, Autodesk and EA. Attendees are invited to stop by our booth for an interactive experience with one of our displays or you can schedule a one-on-one appointment by contacting us.
November 14-16 2010
At the behest of Reconnaissance International, organizers of Holo-pack Holo-print 2010, the annual conference and trade show for the global holography industry, to be held this year in Malaysia, RabbitHoles Media has been invited to make a presentation on the creation of the Avatar RabbitHole hologram, which has been nominated for the "Best Hologram of the Year" award. The presentation, which will provide an account of the challenges involved in producing such a special hologram under both time and geographic constraints, will fit neatly under this year's conference theme: Holography: Threats and Opportunities.