March 18th, 2010
RealD Awards AVATAR 3D Motion Holograms Innovation 3D ShoWest
RealD Awards AVATAR 3D Motion Holograms to Jim Cameron & Jon Landau for Innovation in 3D @ ShoWest
During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. Following the ceremony, attendees flowed to the front of the room to shake hands, interact with the AVATAR holograms, and capture photos and videos of the experience (keep an eye out on YouTube!).
Several thousand people were in attendance, including studio executives from 20th Century Fox, Disney/Pixar, Warner Bros, Paramount/Dreamworks, Universal, Sony, as well as independent production houses Summit, Laika, and Legendary. Other ShoWest award winners present included actors Sam Worthington (Avatar / Clash of the Titans / Terminator Salvation), Kathryn Heigel (Knocked Up / 27 Dresses / The Ugly Truth), Amanda Seyfried (MammaMia / Dear John / Letters to Juliet) and Sarah Jessica Parker, Kristin Davis, and Cynthia Nixon of Sex and The City, as well as directors Jay Roach (Meet the Parents / Austin Powers / Borat) and Todd Phillips (The Hangover / Old School / Due Date), and producer Jerry Bruckheimer (Pirates of the Caribbean / Top Gun / The Rock). The event also hosted worldwide theatre exhibitors AMC Theatres, Regal, Cinemark, and Rave Motion Pictures among many others, as well as technology and service companies like Deluxe Digital, RealD, Dolby, IMAX, and Technicolor that cater to the movie exhibition industry, and especially to the emergence of the digital 3D movie-going experience.
Tags: Cooperation with 3D industry, Entertainment 3D projects, Special events, Trade show displays
Global leader in 3D projection technology for cinema and home, RealD, commissioned RabbitHoles Media to create a branded promotional display for use during CES 2010. The portable display features a giant replica of their trademark 3D glasses atop a glowing blue & white prism; the lenses of the giant 3D glasses are RabbitHoles 3D animated holograms that reveal an interactive holographic scene from RealD’s branding trailer, complete with 3D robot dog at play with RealD’s animating logo in a serene 3D environment. The display will be revealed at the 3D Film Festival (3DFF) special event at Planet Hollywood opening night of the CES 2010 Trade Show in Las Vegas, NV.
RealD selected RabbitHoles to design the “Innovation in 3D” awards given to the production and distribution teams at LAIKA and Focus Features, as well as Director Henry Selick, as part of their sponsored luncheon at ShoWest 2009 in Las Vegas, NV.
