20th Century Fox has teamed up with Acme Archives of Burbank, California and RabbitHoles Media Inc. of Gatineau, Quebec to distribute a series of three limited edition RabbitHoles® 3D AVATAR Holograms depicting NEYTIRI WITH SPRITE.

The 1280 frame 3D image sequence in the digital holograms was created from original AVATAR assets produced by Weta Digital of Wellington, New Zealand and printed by RabbitHoles® patented pulsed laser printers. The three RabbitHoles® AVATAR editions are priced at $2600 for the 32” x 32” hologram (Edition of 10), $1400 for the16” x 16” hologram (Edition of 50), and $700 for the 8” x 8” hologram (Edition of 200).

Originally, RabbitHoles Media printed this imagery for RealD as their 3D Innovation Awards at ShoWest 2010 in Las Vegas to honor AVATAR’S James Cameron and Jon Landau and Lightstorm Entertainment. The 3D motion holograms depict AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights on the tip of her arrow. When viewers interact with the print, they experience extreme 3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment around them.

The digital holograms come framed with lights specifically designed to properly illuminate them. The holograms are available exclusively through Acme Archives and RabbitHoles Media.

During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. Following the ceremony, attendees flowed to the front of the room to shake hands, interact with the AVATAR holograms, and capture photos and videos of the experience (keep an eye out on YouTube!).

Several thousand people were in attendance, including studio executives from 20th Century Fox, Disney/Pixar, Warner Bros, Paramount/Dreamworks, Universal, Sony, as well as independent production houses Summit, Laika, and Legendary. Other ShoWest award winners present included actors Sam Worthington (Avatar / Clash of the Titans / Terminator Salvation), Kathryn Heigel (Knocked Up / 27 Dresses / The Ugly Truth), Amanda Seyfried (MammaMia / Dear John / Letters to Juliet) and Sarah Jessica Parker, Kristin Davis, and Cynthia Nixon of Sex and The City, as well as directors Jay Roach (Meet the Parents / Austin Powers / Borat) and Todd Phillips (The Hangover / Old School / Due Date), and producer Jerry Bruckheimer (Pirates of the Caribbean / Top Gun / The Rock). The event also hosted worldwide theatre exhibitors AMC Theatres, Regal, Cinemark, and Rave Motion Pictures among many others, as well as technology and service companies like Deluxe Digital, RealD, Dolby, IMAX, and Technicolor that cater to the movie exhibition industry, and especially to the emergence of the digital 3D movie-going experience.

Coinciding with the launch of Radio Canada’s Spring television season, Vox Populi, the producer of the successful Quebec satirical cartoon Et Dieu Créa…Laflaque, commissioned RabbitHoles Media to produce a 3D motion hologram of the show’s main character, Gérard D. Laflaque. The Rabbitholes® hologram depicts the affable character winking to his audience and giving a thumbs-up to passers-by. It has been permanently installed in the Montreal lobby of the CBC’s Radio Canada head office, where it is used to welcome employees and guests. According to the cartoon’s creator, Serge Chapleau, and the team producing the show, this holographic print is a logical extension of the 3D creative process, providing Vox Populi a new avenue to introduce its characters to the public. More projects to depict additional characters from the hit series are under discussion.

RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV.

The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer.

ShoWest, the world’s largest exhibitor conference, is being held at the Paris & Bally Hotels from March 15 — 18. The RealD 3D displays are lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.

RabbitHoles Media teamed up with Heavy Metal to unveil limited edition collectibles of Luvisi’s “LUCY” character as RabbitHole® 3D Motion Holograms to promote and merchandise the L.M.S. brand.  The full color holograms depict Lucy as a calm & confident heroine, suspended in a rich 3D environment, falling through a shattered window, while blasting her two submachine guns.

The RabbitHole® 3D prints come in two sizes. Limited Edition #1 consists of 50 14” x 20” prints at $950 each. Limited Edition #2 consists of 100 7’ x 10” prints at $550 each. All prints come framed and include a wall mounted lighting unit.  Simulations of the LUCY RabbitHole can be seen here and purchased through RabbitHoles Media directly.

The RabbitHole 3D Motion Holograms featured a 3D Coraline scene rendered from models of the characters in the acclaimed 3D stop-animation film released in Fall 2008.

See the full 3D of Coraline and The Cat with the Pink Palace in our Entertainment gallery.

Artists Alex Alvarez, Fred Bastide, Pascal Blanche, Kris Costa, Jeremy Engleman, Meats Meier, Laurent Pierlot, Aaron Sims, Scott Spencer, and Taron have work with all major movie studios as well as Pixar, Dreamworks, LucasFilm, Stan Winston Studios, and Gentle Giant, on projects including Avatar, The Incredible Hulk, The Chronicles of Narnia: Prince Caspian, Iron Man, Pan’s Labyrinth, and Monster vs. Aliens. They are also linked to videogame and entertainment software companies such as Ubisoft, Blur, Pixologic (Zbrush), Softimage, and Alias/Autodesk (Maya), and have received countless awards and accolades from industry magazines, journals, and web forums.

These behind-the-scenes stars are finally in the spotlight at the Gnomon Gallery, which is dedicated to showcasing the talent of entertainment industry artists. The artists are choosing RabbitHoles because they are pioneers of 3D and they are elated by the idea that they can now print their 3D artwork, in 3D!

Download the full Press Release (PDF) here.

Update: For the complete report with 3D Previews of the holograms, real life videos and artists interviews and bios, please visit Gnomon Editions dedicated page.

Read the article at Wired.com