During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. Following the ceremony, attendees flowed to the front of the room to shake hands, interact with the AVATAR holograms, and capture photos and videos of the experience (keep an eye out on YouTube!).

Several thousand people were in attendance, including studio executives from 20th Century Fox, Disney/Pixar, Warner Bros, Paramount/Dreamworks, Universal, Sony, as well as independent production houses Summit, Laika, and Legendary. Other ShoWest award winners present included actors Sam Worthington (Avatar / Clash of the Titans / Terminator Salvation), Kathryn Heigel (Knocked Up / 27 Dresses / The Ugly Truth), Amanda Seyfried (MammaMia / Dear John / Letters to Juliet) and Sarah Jessica Parker, Kristin Davis, and Cynthia Nixon of Sex and The City, as well as directors Jay Roach (Meet the Parents / Austin Powers / Borat) and Todd Phillips (The Hangover / Old School / Due Date), and producer Jerry Bruckheimer (Pirates of the Caribbean / Top Gun / The Rock). The event also hosted worldwide theatre exhibitors AMC Theatres, Regal, Cinemark, and Rave Motion Pictures among many others, as well as technology and service companies like Deluxe Digital, RealD, Dolby, IMAX, and Technicolor that cater to the movie exhibition industry, and especially to the emergence of the digital 3D movie-going experience.

Coinciding with the launch of Radio Canada’s Spring television season, Vox Populi, the producer of the successful Quebec satirical cartoon Et Dieu Créa…Laflaque, commissioned RabbitHoles Media to produce a 3D motion hologram of the show’s main character, Gérard D. Laflaque. The Rabbitholes® hologram depicts the affable character winking to his audience and giving a thumbs-up to passers-by. It has been permanently installed in the Montreal lobby of the CBC’s Radio Canada head office, where it is used to welcome employees and guests. According to the cartoon’s creator, Serge Chapleau, and the team producing the show, this holographic print is a logical extension of the 3D creative process, providing Vox Populi a new avenue to introduce its characters to the public. More projects to depict additional characters from the hit series are under discussion.

RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV.

The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer.

ShoWest, the world’s largest exhibitor conference, is being held at the Paris & Bally Hotels from March 15 — 18. The RealD 3D displays are lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.

From February 27 to March 7, 2010 the Montréal Science Center hosted over 16,000 visitors at its annual technology fair, entitled TECHNOFOLLIES 2010. Along with renowned companies like Electronic Arts, UbiSoft, Samsung and others, Rabbit Holes Media Inc. displayed its interactive digital holographic indoor advertising medium. Assisting with the display, RabbitHoles’ creative consultants were on hand to provide information and guidance to parties interested in better understanding how to create compelling 3D images for this exciting new medium. As part of the exhibit, the Montréal Science Center had commissioned its own RabbitHole® image of its iconic red dumbbells that adorn its front steps. RabbitHoles Media Inc. was proud to help sponsor such a connected event that enabled such a diverse audience to dive in and surf the world of digital entertainment.

Renowned international advertising, marketing, and public relations agency, Ogilvy & Mather, commissioned five RabbitHoles® 3D Motion Holograms to be the Digital Lab signage in their brand new Headquarters offices in New York, NY.

The 3D animated prints were designed to represent five key offices of the nearly 500 Ogilvy & Mather operates worldwide, featuring Beijing, London, New York, Sao Paulo, and Singapore.

Four of the five holographic prints depict a 3-dimensional Ogilvy Digital Lab logo animating into view, and a 3D city name floating inches off the surface in front of a montage of 2D city images that transition as viewers walk by from either direction. The fifth RabbitHole® is slightly larger and features a larger 3D logo animation occurring simultaneously with a time-lapse sequence of New York City’s Times Square, which highlights the Digital Lab’s Headquarters city.

Meats Meier also created a new “Animation Mother” image (left) in honor of the SIGGRAPH 2009 conference taking place in New Orleans, LA. Both images are available as limited editions from Rabbitholes.

The RabbitHole 3D Motion Holograms featured a 3D Coraline scene rendered from models of the characters in the acclaimed 3D stop-animation film released in Fall 2008.

See the full 3D of Coraline and The Cat with the Pink Palace in our Entertainment gallery.

An estimated 30,000 computer graphics and interactive technology professionals from six continents are expected to attend SIGGRAPH 2008, the world’s premiere entertainment technology conference. Like SIGGRAPH, high-profile brand-builders, tastemakers, and image-makers are choosing RabbitHoles because they are exponentially more effective than traditional print at awing and entertaining audiences.

“RabbitHoles defy explanation, demand experience, and are quite simply the coolest way to experience 3D art. It’s as if the artist pulls you into his animated, multi-dimensional universe and lets you see the art just the way he intended, with detail, nuance and animation. Couldn’t be cooler.” — Jill Smolin, Entertainment & Computer Animation Festival Director for SIGGRAPH

Meats Meier’s “Animation Mother” will also be available as a RabbitHoles limited edition through Gnomon Gallery, in Hollywood, and is visible on the gallery website at www.gnomongallery.com. Read more about the “RabbitHoles” Grand Opening show for Gnomon Gallery above.

http://features.cgsociety.org/siggraph2008/index.php#s4583

Meats Meier has raised the bar again on what it means to be a 3D artist with his newest and largest RabbitHole, “Loose Cannons” (limited edition of 3), which will be unveiled at the Harold Golen Gallery as part of the Subjective Reality show opening Thursday, December 7th. Visit http://haroldgolengallery.com for details about the gallery location and hours, or call 305.576.1880. Other RabbitHoles represented by Harold Golen Gallery include Ron English’s “Cathy Cowgirl in 3D” and Meats Meier’s “The All-Knowing” and “3Dija.” Look for more Harold Golen & RabbitHoles collaborations in 2008 and years to come!

Ron English dove into a SCION Art Car project this year and took everyone down the RabbitHole with him by replacing his full-size tC coupe driver and passenger windows with custom RabbitHole 3D Motion Art prints featuring his iconic “Rabbbit” character in two different underground environments. The SCION Art Car tour made a pit-stop at the SEMA Auto Show in Las Vegas already where the car was selected as a “Top Extreme Car,” and will be on display in front of the Raleigh Hotel in Miami Beach on Thursday, December 7th from 7am-3am. The SCION Art Car project also yielded new limited edition RabbitHoles “SCION Underground #1″ and “SCION Underground #2″ (20 of each), smaller scale recreations of the window art.