Posts about Rabbitholes involvement in preparing 3D displays for trade shows. 3D Animated Holograms is one of the best ways to attract attention, create lasting impressions and make your trade show effective.
March 18th, 2010
RealD Awards AVATAR 3D Motion Holograms to Jim Cameron & Jon Landau for Innovation in 3D @ ShoWest
During Coca-Cola’s Final Night Ceremony at the ShoWest Conference & Exhibition, RealD’s CEO Michael Lewis presented their Innovation in 3D award to Jim Cameron and Jon Landau of Lightstorm Entertainment for AVATAR. The commissioned RabbitHoles holographic awards are the first 3-dimensional imagery ever printed of AVATAR and publicly displayed, created by Weta Digital in collaboration with RabbitHoles Media. The 3D print depicts AVATAR’s Neytiri, crouched in the Pandora jungle, bow drawn, as an ethereal Sprite alights onto the tip of her arrow. As viewers interact with the print, they experience true-3D perspectives on the Sprite’s action, Neytiri’s awestruck expression, and the rich jungle environment as it reveals around her in nearly 180-degrees. Following the ceremony, attendees flowed to the front of the room to shake hands, interact with the AVATAR holograms, and capture photos and videos of the experience (keep an eye out on YouTube!).
Several thousand people were in attendance, including studio executives from 20th Century Fox, Disney/Pixar, Warner Bros, Paramount/Dreamworks, Universal, Sony, as well as independent production houses Summit, Laika, and Legendary. Other ShoWest award winners present included actors Sam Worthington (Avatar / Clash of the Titans / Terminator Salvation), Kathryn Heigel (Knocked Up / 27 Dresses / The Ugly Truth), Amanda Seyfried (MammaMia / Dear John / Letters to Juliet) and Sarah Jessica Parker, Kristin Davis, and Cynthia Nixon of Sex and The City, as well as directors Jay Roach (Meet the Parents / Austin Powers / Borat) and Todd Phillips (The Hangover / Old School / Due Date), and producer Jerry Bruckheimer (Pirates of the Caribbean / Top Gun / The Rock). The event also hosted worldwide theatre exhibitors AMC Theatres, Regal, Cinemark, and Rave Motion Pictures among many others, as well as technology and service companies like Deluxe Digital, RealD, Dolby, IMAX, and Technicolor that cater to the movie exhibition industry, and especially to the emergence of the digital 3D movie-going experience.
Tags: Cooperation with 3D industry, Entertainment 3D projects, Special events, Trade show displays
March 15th, 2010
RealD builds 3D branding with RabbitHoles interactive displays @ ShoWest
RealD, the world’s leading supplier of 3D projection systems in movie theatres, commissioned RabbitHoles Media to design and craft 3D branding displays for the ShoWest Conference & Exhibition in Las Vegas, NV.
The illuminated “jewel cases” feature over-sized replicas of RealD’s signature glasses with RabbitHoles 3D animated holograms acting as their lenses that contain an interactive experience with the techno-dog from RealD’s in-theatre promo trailer.
ShoWest, the world’s largest exhibitor conference, is being held at the Paris & Bally Hotels from March 15 — 18. The RealD 3D displays are lit up in both RealD’s domestic and international sales suites and in ShoWest’s “Hall of Posters”, where upcoming movie attractions are promoted leading into the conference registration and presentation area.
Tags: Advertising 3D projects, Entertainment 3D projects, Special events, Trade show displays
August 11th, 2008
RabbitHoles prints of Meats Meier’s iconic character “Animation Mother” were commissioned to promote SIGGRAPH and the Computer Animation Festival (hosted by Pixar, Sony Imageworks, and LucasFilm) at the LA Convention Center and Nokia Theater, August 11th through August 15th; they are also serving as awards for the festival winners.
An estimated 30,000 computer graphics and interactive technology professionals from six continents are expected to attend SIGGRAPH 2008, the world’s premiere entertainment technology conference. Like SIGGRAPH, high-profile brand-builders, tastemakers, and image-makers are choosing RabbitHoles because they are exponentially more effective than traditional print at awing and entertaining audiences.
“RabbitHoles defy explanation, demand experience, and are quite simply the coolest way to experience 3D art. It’s as if the artist pulls you into his animated, multi-dimensional universe and lets you see the art just the way he intended, with detail, nuance and animation. Couldn’t be cooler.” — Jill Smolin, Entertainment & Computer Animation Festival Director for SIGGRAPH
Meats Meier’s “Animation Mother” will also be available as a RabbitHoles limited edition through Gnomon Gallery, in Hollywood, and is visible on the gallery website at www.gnomongallery.com. Read more about the “RabbitHoles” Grand Opening show for Gnomon Gallery above.
http://features.cgsociety.org/siggraph2008/index.php#s4583
Tags: Advertising 3D projects, Special events, Trade show displays
September 3rd, 2007
RabbitHoles Media and Acumen Entertainment Group partnered in the unveiling of the first ever RabbitHole 3D Motion Art print created by a fine artist in San Diego, CA. Ron English pushed the boundaries of this new medium both technically and politically by portraying his iconic and somewhat suggestive Cathy Cowgirl in full animated 3D, four-nippled udders and all, provoking the throngs of people by coyly drawing her pistol and giving them a blast! “Cathy Cowgirl in 3D” is available as a limited edition of five 28″ x 39″ prints and ten 14″ x 20″ prints through RabbitHoles Media and our partner galleries in LA (Robert Berman Gallery) and Miami (Harold Golen Gallery).
Tags: Entertainment 3D projects, Special events, Trade show displays
July 8th, 2007
Acclaimed 3D artist Meats Meier’s first RabbitHole 3D Motion Art limited edition, “The All-Knowing” (limited edition of 5), premiered at the Gnomon School of Visual Effects booth. The piece takes a whole new 3D look at his looming, wise figurehead, well-known for the presence of its optical profile on the cover of the Maya 3D Software packaging. RabbitHoles Media is excited about entering this artist partnership and representing Meats as he forges into the fine art world with this new medium…delivering all new dimensions.
Tags: Special events, Trade show displays
